Information for partners

Who we are

The Ballie’s Table (theballiestable.co.za) is an independent sports media brand based in South Africa. We list only bookmakers that hold a provincial licence, with the licence number and a link to the official source.

Audience

South African adults (18+) looking for licensed bookmakers, and people who want to check whether a betting site is legal before they sign up.

Traffic plan

Organic search. We’re building guides on licence checks, FICA, deposit limits and how betting works in South Africa, plus comparisons of licensed bookmakers on licence and account features. We don’t buy traffic.

Compliance commitments

• Licensed South African operators only, with the licence shown and sourced.
• Sports betting only. No casino content or links.
• 18+ messaging, the NRGP helpline and our disclosure on every page.
• We follow South African advertising rules for gambling and the operator’s own brand guidelines.
• No bidding on operator brand terms in paid search.
• No incentivised, cashback, spam or bot traffic.
• No content aimed at under-18s, and no claims that betting makes money.
• Offers and terms published only as supplied and approved by the operator.

Contact

Email [email protected] with “Partnerships” in the subject line.